FMS Delhi Interview Transcript #4

Dhruv Badaya
Mar 19
3 min read

Faculty of Management Studies (FMS), Delhi, is one of India’s premier business schools, renowned for its academic excellence, industry-oriented curriculum, and exceptional return on investment. Established in 1954 under the University of Delhi, FMS offers flagship MBA, Executive MBA, and doctoral programs. Known as the "Red Building of Dreams," it boasts a legacy of producing top corporate leaders and entrepreneurs. With a rigorous selection process, a dynamic peer group, and strong corporate connections, FMS provides a transformative learning experience that blends theoretical knowledge with real-world applications.

Candidate Profile:

Background: General Engineering Male

Work Experience: 20 months

Academics: 10th – 10 CGPA | 12th – 98.5% | Graduation – 8.3 CGPA

CAT Percentile: 99.76

Date: 23rd April 2021

Mode: Online Interview

Panel: 1 Male Professor (M), 1 Female Professor (F)

M: Good morning, Karthik. Good morning, sir.

M: Start with where you did your graduation, where you are working, why MBA, and why FMS. All in one go, sir?

M: Yes, don't you know we have marks for your SOP? Yes, sir. I will start.

(Gave a brief answer covering all the questions.)

F: Okay, Karthik, let's move on to the extempore. Your topic is "Build to Last."(Started writing something on paper.)

F: You are not allowed to write anything down. Look at the camera, think for 20 seconds, and speak for a minute. Okay, ma’am.

(Spoke about startups and infrastructure. Explained why 90% of startups fail, issues like lack of expertise, misallocation of capital, and rapid expansion. Suggested that gaining experience before launching a business can help build companies that last. Started talking about infrastructure...)

F: Your time is up. Did you read the book Build to Last? No, ma’am.

M: When did you start working? July 2019, sir.

M: What are the revenue streams for Adobe? There are three revenue streams: Document Cloud, Creative Cloud, and Experience Cloud.

M: How does Adobe compete with free PDF tools available in the market?Adobe offers a suite of tools rather than just one or two free features. Free sites often require credit card details after a few uses, making the process cumbersome. Additionally, Adobe focuses on enterprise clients rather than retail customers.

M: Who are Adobe’s enterprise clients? Mostly government organizations moving toward paperless governance.

M: How sustainable are the revenues? Adobe shifted to a SaaS (Software as a Service) model, ensuring recurring revenues.

M: What is the third revenue stream you mentioned? Experience Cloud. It provides a comprehensive product for companies to run marketing campaigns, including analytics, targeting mechanisms, and social media campaign management.

M: Interesting. How does Adobe compete with giants like Google and Facebook? Our primary competitor is Salesforce. We have an Open Data Initiative with Microsoft and SAP to enhance our data insights, which can help us become a leader in the marketing cloud space.

M: How do you propose to increase your company’s revenue? In the Document Cloud space, Adobe is nearly a monopoly, so there’s limited room for growth. However, in the Marketing Cloud space, there’s a large market to capture. Adobe currently holds a smaller market share here, so focusing on this area would be prudent for revenue growth.

F: Nice talking to you, Karthik. We could continue, but we have pressure from the next candidates. This concludes your interview. All the best. Thank you, ma’am.

FMS assigns marks for SOP, Extempore, GD (canceled this year), and the Core Interview.
The Core Interview has fewer marks compared to other colleges.

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